THE PROCESS

DESIGN

We understand that many women struggle to find larger cup bras that fit well.

The Natalie Joseph Lingerie collection is beautiful, yet functional and serves women so that they feel confident, sexy, supported and comfortable at all times. It is engineered for function, shape, lift, and comfort and beauty.

Most lingerie is constructed for the slender women without much consideration for women with larger breast volume, but the UK woman has evolved, become more ethnically diverse hence became inherently curvier and heavier.  Our aim is to design a collection that reflects the modern day fuller figure busty woman.

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Under-Wire Longline Bra by   Natalie Jos

SELECTION

This highly anticipated first collection consists of:

  • A long-line underwire bra 

  • A long-line wire-free bra 

  • A high-waist high-leg brief

  • A high-waist high-leg thong

All crafted with beautiful lace designs, supportive fabrics and innovative fabric technology to produce beautiful yet functional and comfortable lingerie. Discover the perfect fit in our collection of bras and matching briefs.

 

Our bras are designed for maximum support with minimum bounce, while smoothing cups are sleek under close-fitting tops.

CRAFTSMANSHIP

Every feature on our Long-Line Bras and High-Waist High-Leg Briefs are there as a result from your feedback. We carefully constructed a functional yet beautiful collection of lingerie for:

  • Shape control for a smooth silhouette.

  • To uplift your bust and cushion your shoulders and ribs.

  • Sophisticated styles and flattering colours that work with all skin tones. 

  • Tummy control panties with sweat reduction, odour control and no visible panty lines. 

We want women like us to feel increased confidence, sexy, supported and comfortable at all times.
 

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